Overview
The ‘digital revolution’ has created vast opportunities for both start-ups and established companies. For instance, digital start-ups with explosive growth rates, such as Facebook or Google, rank among the most valuable companies in the world. And still this area is considered a hotspot for entrepreneurship while differing in many aspects from other types of entrepreneurial activities. At the same time, the digital revolution blurs boundaries between industries and renders the business models of existing companies obsolete, pushing many companies to decide between rejuvenation through digital transformation or becoming obsolete themselves.

Lecture schedule (10:15-11:45, venue TBA)
(1) Introduction (16/04/26)
(2) Strategies for creating competitive advantage in digital entrepreneurship (23/04/26)
(3) Digital technologies and human behavior (30/04/26)
(4) Digital marketing for entrepreneurs (07/05/26)
(5) Crowdfunding for entrepreneurs (14/05/26 – video session)
(6) Business model innovation (21/05/26)
(7) Entrepreneurship and artificial intelligence (28/05/26)
(8) Digital strategy and digital transformation (04/06/26 – video session)
(9) The agile organization (11/06/26)
(10) Crowdsourcing (18/06/26)
(11) Platform ecosystems and online communities (25/06/26)
(12) Cyberfraud (02/07/26)
(13) The dark side of digital technologies (09/07/26)
(14) Wrap-up and Q&A (16/07/26)

On successful completion of this module you will be able to:

• Assess the role of digital entrepreneurship and digital transformation for creating and sustaining competitive advantage
• Evaluate concepts related to digital entrepreneurship and digital transformation
• Make judgements about the organizational and managerial implications of digital entrepreneurship and digital transformation
• Systematically choose between different routes of action
  
  

Registration and WueCampus
No registration is needed to take the module. However, to access lecture materials you need to enroll into this module in WueStudy or – if not possible – directly into WueCampus. Course materials are strictly restricted to students who attend this module and are enrolled into WueCampus. They are not to be uploaded or shared with others in any way.

Language
The module is taught and assessed in English.

Attendance
Attending lectures and workshops is optional and we do not monitor attendance in any form. However, it is important to note that the pedagogic approach of this module requires attendance and I design exams based on the assumption that students have attended both lectures and workshops. Only then can you benefit from the full learning experience.

This course awards 5 ECTS in the modul „Business Development“.

Registration for the lecture

JMU-Students

THWS- and THAB-students can easily register by emailing zentria@uni-wuerzburg.de.

Registration for the tutorial

JMU-Students

THWS- and THAB-students can easily register by emailing zentria@uni-wuerzburg.de.